Did you know that 80% of money spent in restaurants is from credit card transactions? Cash is no longer king in the restaurant world. Regardless of your restaurant’s demographic, more and more people are opting for card payments than any other payment form. In fact, not accepting credit card payments puts you at a major disadvantage for many reasons. In today’s blog, we will be going over the top reasons why restaurants need a credit card processing company.

Happy Customers

In the restaurant industry, there’s nothing more important than the satisfaction of your customers. Unsatisfied customers will only lead to the downfall of your business. In order to make your customers happy, convenience is an essential aspect. If you don’t accept card payments, you will instantly cut down on your customer count and overall profits. For one, not everyone carries cash, so people are more likely to go somewhere else rather than stop by the bank to withdraw cash. Secondly, it’s more convenient! There’s nothing easier than handing a card to the waiter rather than counting dollar bills on the spot.

Increased Sales

Did you know that consumers are more likely to indulge in impulsive spending when using credit and debit cards? A study conducted by Dun & Bradstreet discovered that consumers are willing to pay 12-18% more than they would if they were paying with cash. The same thing goes for restaurants. Your guests will be more inclined to desserts and higher-priced entrees if they know they can pay with a credit card rather than cash.

Simplified Accounting & Less Mistakes

Another major element of a successful restaurant is accurate bookkeeping. Cash has to be counted and recorded really carefully as there is a lot of room for mistakes. However, if you accept credit cards, you can enjoy simplified solutions with fewer mistakes. Every single transaction is accounted for and will appear on the monthly statement without you having to lift a single finger.

Creates a Safer Restaurant Environment

Many restaurant owners do not realize how dangerous it is to handle a large amount of cash. With a credit card processing system, you significantly reduce the chances of a robbery. It’s all done electronically, so there will be no temptations for taking a robbery attempt. Besides, your customers are your top priority, and doing everything you can to make your restaurant a safer place is always worth it.

Smoother Checkout Process

Restaurant credit card processing offers both you and your guest a flawless checkout experience. Accept all credit cards, cut down on your customer’s checkout time, and offer contactless payment, and you’ll get loyal customers that appreciate you.

Get Started with Credit Card Processing

Having a credit card processor in your restaurant plays a significant role in the success of restaurants today. They offer you the opportunity to gain more loyal customers, increase sales, simplify accounting, and create a safer environment for customers and employees alike. If you’re ready to improve your restaurant business with a credit card processor, contact Southwest Merchant Services today! Give us a call at (619) 251-8000 or click here to get a quote!